If an advertisement placed on the network television program is watched at least once by 10 percent of the advertiser's target audience,then the _________ is said to be 10 percent.
A) reach
B) frequency
C) scope
D) class

Question

If an advertisement placed on the network television program is watched at least once by 10 percent of the advertiser's target audience,then the _________ is said to be 10 percent.
A) reach 
B) frequency 
C) scope 
D) class

Quizplus · Accepted Answer

Reach refers to the percentage of the target audience that has been exposed to an advertisement at least once. Therefore, if 10% of the advertiser's target audience has watched the advertisement, the reach is 10%.

If an Advertisement Placed on the Network Television Program Is