Media planners need to identify media that cover the same region or location as the advertiser's distribution system and then they use a system of automatic buying of ads based on data such as online consumer behavior.This is an example of __________,a critical element in making the buy.
A) frequency
B) programmatic media buying
C) micro-targeting
D) purchase size

Question

Media planners need to identify media that cover the same region or location as the advertiser's distribution system and then they use a system of automatic buying of ads based on data such as online consumer behavior.This is an example of __________,a critical element in making the buy.
A) frequency 
B) programmatic media buying 
C) micro-targeting 
D) purchase size

Quizplus · Accepted Answer

The given scenario describes programmatic media buying, which involves the use of automated systems to buy and place ads based on specific targeting criteria and data analysis. This is a critical element in making the buy, as it allows advertisers to efficiently reach their intended audience and optimize their ad placements to achieve optimal performance.

Media Planners Need to Identify Media That Cover the Same