In the world of advertising and promotion,CPM is one measure of media efficiency.What does the "M" in CPM stand for?
A) Media plan
B) Media class
C) The share of voice
D) The Roman numeral for 1,000

Question

In the world of advertising and promotion,CPM is one measure of media efficiency.What does the "M" in CPM stand for? 
A) Media plan 
B) Media class 
C) The share of voice 
D) The Roman numeral for 1,000

Quizplus · Accepted Answer

The "M" in CPM stands for the Roman numeral for 1,000. CPM (Cost per Mille) is a metric used to measure the cost of reaching 1,000 individuals within a target audience.

In the World of Advertising and Promotion,CPM Is One Measure