Which of the following refers to the sum of the exposures to the entire media placement in a media plan?
A) Gross impressions
B) Single-source
C) Big data
D) Micro-target

Question

Which of the following refers to the sum of the exposures to the entire media placement in a media plan? 
A) Gross impressions 
B) Single-source 
C) Big data 
D) Micro-target

Quizplus · Accepted Answer

Gross impressions refer to the total number of times an advertisement is viewed within a specific media placement. It takes into account every potential viewer, regardless of whether they saw the ad multiple times or not.

Which of the Following Refers to the Sum of the Exposures