__________ of an ad is the average number of times an individual or household within a target audience is exposed to a media vehicle in a given period of time.
A) Continuity
B) Scope
C) Reach
D) Frequency

Question

__________ of an ad is the average number of times an individual or household within a target audience is exposed to a media vehicle in a given period of time.
A) Continuity 
B) Scope 
C) Reach 
D) Frequency

Quizplus · Accepted Answer

Frequency is the measure of how many times an individual or household is exposed to a media vehicle in a given period of time. This is important in advertising as it helps to determine the level of exposure needed to effectively communicate the intended message to the target audience.

__________ of an Ad Is the Average Number of Times an Individual