Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
-(Scenario 12-4)The interviewer welcomes you,allows for initial introductions,and then starts the interview."We have a client that manufactures ebony furniture.Recently,it has launched a new line of furniture and we plan to promote its new line through a media vehicle.According to you,which should we use to promote the line?"
A) Network TV
B) Newspapers
C) Newsweek
D) Syndicated TV

Question

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-4)The interviewer welcomes you,allows for initial introductions,and then starts the interview."We have a client that manufactures ebony furniture.Recently,it has launched a new line of furniture and we plan to promote its new line through a media vehicle.According to you,which should we use to promote the line?" 
A) Network TV 
B) Newspapers 
C) Newsweek 
D) Syndicated TV

Quizplus · Accepted Answer

The Answer of Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-4)The interviewer welcomes you,allows for initial introductions,and then starts the interview."We have a client that manufactures ebony furniture.Recently,it has launched a new line of furniture and we plan to promote its new line through a media vehicle.According to you,which should we use to promote the line?" 
A) Network TV 
B) Newspapers 
C) Newsweek 
D) Syndicated TV

Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com