You are working with a client on their print media.You tell the client that a full-page,black-and-white ad will cost them $1,650 to run once.You also remind the client that the circulation of the magazine is 50,000.To give the client the cost per thousand for this media buy,which formula would you use?
A) Take 50,000 divided by 1,650 multiplied by 1,000
B) Take 1,650 multiplied by 1,000 divided by 50,000
C) Add 1,650 and 50,000 divided by 1,000
D) Take 50,000 divided by 1,000 plus 1,650

Question

You are working with a client on their print media.You tell the client that a full-page,black-and-white ad will cost them $1,650 to run once.You also remind the client that the circulation of the magazine is 50,000.To give the client the cost per thousand for this media buy,which formula would you use? 
A) Take 50,000 divided by 1,650 multiplied by 1,000 
B) Take 1,650 multiplied by 1,000 divided by 50,000 
C) Add 1,650 and 50,000 divided by 1,000 
D) Take 50,000 divided by 1,000 plus 1,650

Quizplus · Accepted Answer

To get the cost per thousand for this media buy, we need to multiply the cost of the ad by 1,000 and then divide by the circulation of the magazine. Therefore, the correct formula will be (1,650 x 1,000) / 50,000, which simplifies to 33. This means that the cost per thousand for this ad is $33.

You Are Working with a Client on Their Print Media