Usually,each spring,television programming and ad executives participate in the upfronts,or a period where the networks reveal:
A) their fall lineups and presell advertising.
B) above-the-line promotions.
C) media buying services.
D) a unique selling proposition.

Question

Usually,each spring,television programming and ad executives participate in the upfronts,or a period where the networks reveal: 
A) their fall lineups and presell advertising. 
B) above-the-line promotions. 
C) media buying services. 
D) a unique selling proposition.

Quizplus · Accepted Answer

The upfronts are a period where the networks reveal their fall lineups and presell advertising for the upcoming season. This allows ad executives to plan their campaigns and purchase ad space in advance.

Usually,each Spring,television Programming and Ad Executives Participate in the Upfronts,or