A clothing brand needs a stronger message in August for back-to-school shopping,in December for holiday shopping,and in May for summer shopping.What type of scheduling strategy will run the clothing ads continuously,but will also have three periods of much heavier scheduling?
A) Pulsing
B) Continuous
C) Flighting
D) Measured

Question

A clothing brand needs a stronger message in August for back-to-school shopping,in December for holiday shopping,and in May for summer shopping.What type of scheduling strategy will run the clothing ads continuously,but will also have three periods of much heavier scheduling? 
A) Pulsing 
B) Continuous 
C) Flighting 
D) Measured

Quizplus · Accepted Answer

Pulsing strategy would be the best choice in this scenario as it involves continuous advertising at a low level with intermittent bursts of heavier advertising during peak periods. This strategy would allow the clothing brand to maintain a presence in the market throughout the year while also increasing the frequency and intensity of advertising during key shopping periods.

A Clothing Brand Needs a Stronger Message in August for Back-To-School