A client agrees to run heavy advertising for two weeks,followed by no advertising at all for a while,and then again having a two-week period of heavy advertising.What kind of a media schedule is this?
A) Seasonal
B) Flighting
C) Continuous
D) Pulsing

Question

A client agrees to run heavy advertising for two weeks,followed by no advertising at all for a while,and then again having a two-week period of heavy advertising.What kind of a media schedule is this? 
A) Seasonal 
B) Flighting 
C) Continuous 
D) Pulsing

Quizplus · Accepted Answer

This is a "flighting" media schedule, which involves alternating periods of heavy advertising with no advertising at all.

A Client Agrees to Run Heavy Advertising for Two Weeks,followed