Which of the following is true of unmeasured media?
A) It is hard to measure with traditional means.
B) It is limited to network TV.
C) Spot radio is the same as podcasting.
D) Local newspapers are merging with global conglomerates.

Question

Which of the following is true of unmeasured media? 
A) It is hard to measure with traditional means. 
B) It is limited to network TV. 
C) Spot radio is the same as podcasting. 
D) Local newspapers are merging with global conglomerates.

Quizplus · Accepted Answer

Unmeasured media refers to channels or platforms that are difficult to measure in terms of reach and effectiveness, such as social media, influencer marketing, and word-of-mouth. Traditional means of measurement, such as surveys and focus groups, may not be effective in capturing the impact of unmeasured media.

Which of the Following Is True of Unmeasured Media