Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water,a media planner has to decide which broad categories to use-television,radio,magazines,newspapers,Internet sites,etc.When he zeroes in on using both television and digital,he has chosen his:
A) unmeasured media.
B) media classes.
C) big data.
D) media vehicles.

Question

Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water,a media planner has to decide which broad categories to use-television,radio,magazines,newspapers,Internet sites,etc.When he zeroes in on using both television and digital,he has chosen his: 
A) unmeasured media. 
B) media classes. 
C) big data. 
D) media vehicles.

Quizplus · Accepted Answer

The different broad categories of media like television, radio, etc. are called media classes, and the media planner has to decide which ones to use. Once he chooses television and digital, he has selected his media classes. Unmeasured media refers to media that cannot be quantified or tracked, big data refers to the use of a large amount of data to analyze consumer behavior, and media vehicles refer to specific media outlets within a media class (e.g., NBC, ESPN, Facebook, etc.).

Before He Can Make Final Decisions on Where to Place