A ___________ specifies which media will be utilized for advertising messages so that the desired target audience can be reached.
A) media class
B) media plan
C) media vehicle
D) media mix

Question

A ___________ specifies which media will be utilized for advertising messages so that the desired target audience can be reached. 
A) media class 
B) media plan 
C) media vehicle 
D) media mix

Quizplus · Accepted Answer

A media plan outlines the specific media channels or vehicles that will be used to deliver advertising messages to the target audience. Media class refers to broad categories of media such as television, radio, or print, while media vehicle refers to specific outlets within each media class. Media mix, on the other hand, refers to the combination of different media channels used in a campaign. Therefore, the best answer is B - media plan.

A ___________ Specifies Which Media Will Be Utilized for Advertising