Which of the following is true of geo-targeting?
A) They offer information solely on demographics.
B) They refer to collecting information primarily from social networking sites and search engines.
C) One of its drawbacks is that they ignore data related to purchase size and purchase frequency.
D) It is the placement of ads in geographic regions where higher purchase tendencies for a brand are evident.

Question

Which of the following is true of geo-targeting? 
A) They offer information solely on demographics. 
B) They refer to collecting information primarily from social networking sites and search engines.  
C) One of its drawbacks is that they ignore data related to purchase size and purchase frequency. 
D) It is the placement of ads in geographic regions where higher purchase tendencies for a brand are evident.

Quizplus · Accepted Answer

Geo-targeting is the placement of ads in geographic regions where higher purchase tendencies for a brand are evident. It takes into account the location of the target audience and the characteristics of that particular region, such as cultural and economic factors. It is not solely based on demographics, nor does it rely only on information collected from social networking sites and search engines. Additionally, purchase size and purchase frequency are important factors considered in geo-targeting.

Which of the Following Is True of Geo-Targeting