Creating a visual representation of the media schedule or plan gives an advertiser tangible documentation of the overall media plan.
Correct Answer:
Verified
Q26: Programmatic media buying refers to automatic buying
Q27: Commercial research firms can provide advertisers with
Q28: Media buying has become more automatic,or programmatic.
Q29: In advertising,what is a big change with
Q30: Which of the following is true of
Q32: A media planner should understand the key
Q33: Advertisers calculate the level of brand conversations
Q34: A company goes through massive databases of
Q35: A _ specifies which media will be
Q36: Below-the-line promotion is also referred to as
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