Share of voice is a calculation of any one advertiser's brand expenditures relative to the:
A) overall spending in a category.
B) total revenue generated by competitors.
C) reach of several media vehicles.
D) frequency of its ads.

Question

Share of voice is a calculation of any one advertiser's brand expenditures relative to the: 
A) overall spending in a category. 
B) total revenue generated by competitors. 
C) reach of several media vehicles. 
D) frequency of its ads.

Quizplus · Accepted Answer

Share of voice is a calculation of any one advertiser's brand expenditures relative to the overall spending in a certain category. It helps to determine the advertising competitiveness of a brand in the category it operates in.

Share of Voice Is a Calculation of Any One Advertiser's