The media term most related to exposure to a media vehicle or schedule is:
A) reach.
B) frequency.
C) class.
D) scope.

Question

The media term most related to exposure to a media vehicle or schedule is: 
A) reach. 
B) frequency. 
C) class. 
D) scope.

Quizplus · Accepted Answer

Reach is defined as the total number of people or households that are exposed to a media vehicle or schedule at least once during a given time period. It measures the broadness of a media campaign and how many people have had the opportunity to be exposed to it. Frequency, on the other hand, refers to the number of times that an individual is exposed to a particular media vehicle or schedule within the same time period. While both are important metrics in evaluating the effectiveness of a media campaign, reach is the term most directly related to exposure.

The Media Term Most Related to Exposure to a Media