A media buyer places an ad for a new range of wines in four different magazines.The first magazine provides roughly 3,600,000 exposures,the second magazine provides about 950,000 exposures,and the third and fourth provide 100,000 exposures each.The buyer now can inform the client at the winery of ___________ expected for the ad,that is,4,750,000 exposures.
A) continuous schedules
B) geo-targets
C) share of voice
D) gross impressions

Question

A media buyer places an ad for a new range of wines in four different magazines.The first magazine provides roughly 3,600,000 exposures,the second magazine provides about 950,000 exposures,and the third and fourth provide 100,000 exposures each.The buyer now can inform the client at the winery of ___________ expected for the ad,that is,4,750,000 exposures.
A) continuous schedules 
B) geo-targets 
C) share of voice 
D) gross impressions

Quizplus · Accepted Answer

The expected number of exposures for the ad is measured in gross impressions, which is the total number of times the ad is seen by the audience, regardless of whether it is seen by the same person multiple times or by different individuals. Therefore, the best choice is D - gross impressions.

A Media Buyer Places an Ad for a New Range