A client agrees to launch a new line of flavored mouthwashes by running heavy advertising for two weeks, followed by no advertising at all for a while, and then again having a two-week period of heavy advertising.What kind of a media schedule is this?
A)Seasonal
B)Flighting
C)Continuous
D)Pulsing

Question

Quizplus · Accepted Answer

Flighting is a media scheduling strategy where ads are run heavily for a period, then paused, and then run heavily again.

A Client Agrees to Launch a New Line of Flavored