Share of voice is a calculation of any one advertiser's brand expenditures relative to the:
A)overall spending in a category.
B)total revenue generated by the advertiser.
C)reach of several media vehicles.
D)frequency of its ads.

Question

Quizplus · Accepted Answer

Share of voice compares an advertiser's brand expenditures to the overall spending in a category. It is a metric used to understand the brand's relative presence and impact in the marketplace compared to its competitors. It is not based on total revenue, media reach, or ad frequency.

Share of Voice Is a Calculation of Any One Advertiser's