One reason why television is such an effective medium for ads is because there is an opportunity to present one message via video, and an entirely different message via audio.
Correct Answer:
Verified
Q2: A man turns on a spigot,splashes hot
Q4: A Volkswagen print ad shows the headline
Q5: The copy approval process usually begins with
Q7: An ad for a microwave popcorn features
Q8: In a print ad, the subhead serves
Q10: Formal balance creates a mood of seriousness
Q11: The straight-line approach for preparing body copy
Q14: A subhead is normally in print smaller
Q15: A slogan is a short identifying phrase
Q15: In radio spots, the copy must dominate
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