Which of the following is a difference between interactive and noninteractive media?
A)Interactive media are less user-directed, while noninteractive media are more user directed.
B)In interactive media, audience has less incentive to read a copy; while in noninteractive media they have more incentive.
C)Most of interactive media copy is indirect response, while all noninteractive media is direct response.
D)In interactive media, audience is more likely to seek out the ads; while in noninteractive media, they are not.

Question

Quizplus · Accepted Answer

In interactive media, the audience has the ability to interact with the ads and seek out more information, while in noninteractive media, they may not have that same level of engagement or incentive to seek out ads.

Which of the Following Is a Difference Between Interactive and Noninteractive