Which of the following is true of a body copy?
A)It consists of fewer words than the subhead.
B)It is the visual component of an advertisement.
C)It tells a complete story of a brand and reinforces the headline.
D)It is more likely to be read by people than the headline and subhead.

Question

Quizplus · Accepted Answer

Body copy is the main text of an advertisement or marketing material that tells a complete story of a brand and reinforces the headline. It is typically longer than the subhead and serves to persuade or convince the reader to take action.

Which of the Following Is True of a Body Copy