The whole purpose of good body copy is to:
A)be clever, entertaining, or funny.
B)pull together the headline, subhead, and visuals.
C)give all the possible reasons to buy the brand.
D)tell a more complete story of the brand.

Question

Quizplus · Accepted Answer

The purpose of good body copy is to tell a more complete story of the brand, providing additional information and details that support the overall message and benefit of the product or service being advertised. While it should be well-written and engaging, the primary focus is not to be clever, humorous, or to provide a laundry list of reasons to buy the brand, but rather to provide a clear, compelling narrative that helps the reader understand the key benefits and differentiators of the product or service. It should also work in conjunction with the headline, subhead, and visuals to create a cohesive message and overall brand story.

The Whole Purpose of Good Body Copy Is To