An advertisement for a Michigan resort features the headline,"Endless Coast.Endless Sand.Endless Sunset.Endless Time.Lighthouse Harbor Lodge." The primary purpose of this headline is to:
A) identify the brand.
B) establish a tone or emotion.
C) select the audience.
D) give advice to the reader.

Question

An advertisement for a Michigan resort features the headline,"Endless Coast.Endless Sand.Endless Sunset.Endless Time.Lighthouse Harbor Lodge." The primary purpose of this headline is to: 
A) identify the brand. 
B) establish a tone or emotion. 
C) select the audience. 
D) give advice to the reader.

Quizplus · Accepted Answer

The headline is focused on building an emotional connection with potential customers by highlighting the endless beauty and relaxation that can be found at the Lighthouse Harbor Lodge, rather than conveying specific information about the brand, selecting an audience, or giving advice.

An Advertisement for a Michigan Resort Features the Headline,"Endless Coast