The whole purpose of good body copy is to:
A) be funny.
B) pull together the headline, subhead, and visuals.
C) give all the possible reasons to buy the brand.
D) tell a more complete story of the brand.

Question

The whole purpose of good body copy is to: 
A) be funny. 
B) pull together the headline, subhead, and visuals. 
C) give all the possible reasons to buy the brand. 
D) tell a more complete story of the brand.

Quizplus · Accepted Answer

The main purpose of good body copy is to tell a more complete story of the brand, providing detailed information that supports the headline and visuals, and persuades the reader to take action.

The Whole Purpose of Good Body Copy Is To