A headline is effective if it:
A) makes a strong emotional appeal.
B) conveys information not included in the body copy.
C) restates the ideas found in the visuals.
D) motivates readers to move on to the rest of the ad.

Question

A headline is effective if it: 
A) makes a strong emotional appeal. 
B) conveys information not included in the body copy. 
C) restates the ideas found in the visuals. 
D) motivates readers to move on to the rest of the ad.

Quizplus · Accepted Answer

A headline should grab the reader's attention and encourage them to continue reading the rest of the advertisement. It should not simply restate what is already conveyed in the visuals or the body copy, but may use emotion to compel the reader to learn more. Therefore, the most effective choice is D.

A Headline Is Effective If It