Body copy based on the _______ approach explains in a straightforward way why a reader will benefit from the use of a brand.
A) straight-line copy
B) direct response
C) narrative
D) dialogue
Correct Answer:
Verified
Q47: Some top brands like Ford,Visa,and L'Oréal have
Q48: A headline is effective if it:
A) makes a
Q49: Copywriting for digital/interactive media:
A) involves methods the same
Q50: Which of the following is true of
Q51: A subhead for a Michigan resort ad
Q53: A copywriter is deciding on the best
Q54: A copywriter not only has to fulfill
Q55: Which of the following refers to the
Q56: An example of radio spot copy is
Q57: Which of the following is important in
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