Copywriting for digital/interactive media:
A) involves methods the same as those of other media.
B) means something significantly different than it does in traditional one-way media.
C) has been influenced by its background in linguistics.
D) tends to be static and unchanging.

Question

Copywriting for digital/interactive media: 
A) involves methods the same as those of other media. 
B) means something significantly different than it does in traditional one-way media. 
C) has been influenced by its background in linguistics. 
D) tends to be static and unchanging.

Quizplus · Accepted Answer

Copywriting for digital/interactive media has a significantly different meaning than it does in traditional one-way media. In digital media, copywriting is designed to engage the audience and encourage interaction, while traditional copywriting is intended to persuade or inform the audience. Digital copywriting also often incorporates search engine optimization (SEO) and is easily shareable through social media, unlike traditional copywriting.

Copywriting for Digital/interactive Media