A copywriter is deciding on the best approach for a social media ad featuring a beauty cream,and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?
A) A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
B) A testimonial approach is one-sided, while a dialogue approach has two people conversing.
C) A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting.
D) A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

Question

A copywriter is deciding on the best approach for a social media ad featuring a beauty cream,and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue? 
A) A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter. 
B) A testimonial approach is one-sided, while a dialogue approach has two people conversing. 
C) A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting. 
D) A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

Quizplus · Accepted Answer

A testimonial approach typically features a customer or endorser speaking about their personal experience with a product, making it one-sided. In contrast, a dialogue approach involves a conversation between two or more people, allowing for an exchange of views or experiences related to the product.

A Copywriter Is Deciding on the Best Approach for a Social