An example of radio spot copy is "Like a good neighbor,we are here." Which of the following guidelines for successful radio copywriting is being used in this ad?
A) Use common, familiar language
B) Use attention-getting sounds
C) Repeat the brand name many times
D) Give news about the brand

Question

An example of radio spot copy is "Like a good neighbor,we are here." Which of the following guidelines for successful radio copywriting is being used in this ad? 
A) Use common, familiar language 
B) Use attention-getting sounds 
C) Repeat the brand name many times 
D) Give news about the brand

Quizplus · Accepted Answer

The ad is using common, familiar language by referencing a well-known slogan that many people are familiar with.

An Example of Radio Spot Copy Is "Like a Good