Sometimes it is a smart idea when an ad:
A) uses an opposite approach to research.
B) has a series of conflicting headlines.
C) lacks art/copy and a brand.
D) focuses on functional features.

Question

Sometimes it is a smart idea when an ad: 
A) uses an opposite approach to research.  
B) has a series of conflicting headlines. 
C) lacks art/copy and a brand. 
D) focuses on functional features.

Quizplus · Accepted Answer

Focusing on functional features can be a smart idea if the target audience is more interested in the practical benefits of a product rather than its emotional appeal.

Sometimes It Is a Smart Idea When an Ad