The most important function in the first few seconds of a television commercial is to:
A) stress the audio-then the viewer will follow up with the visual.
B) get the name out-so the viewer can establish recall at the outset.
C) establish the benefit-otherwise the viewer will quickly lose interest.
D) get attention.

Question

The most important function in the first few seconds of a television commercial is to: 
A) stress the audio-then the viewer will follow up with the visual. 
B) get the name out-so the viewer can establish recall at the outset. 
C) establish the benefit-otherwise the viewer will quickly lose interest. 
D) get attention.

Quizplus · Accepted Answer

The most important function in the first few seconds of a television commercial is to grab the viewer's attention. If the commercial fails to do this, the viewer is unlikely to continue watching and will not register any of the other messages or calls to action in the ad.

The Most Important Function in the First Few Seconds of a Television