A print ad being developed for a women's clothing line shows the headline font,the images,and the actual body copy to allow the client to imagine the ad and give approval.This is known as a _______.
A) thumbnail
B) comprehensive layout, or comp
C) sans serif layout
D) rough layout

Question

A print ad being developed for a women's clothing line shows the headline font,the images,and the actual body copy to allow the client to imagine the ad and give approval.This is known as a _______.
A) thumbnail 
B) comprehensive layout, or comp 
C) sans serif layout 
D) rough layout

Quizplus · Accepted Answer

A comprehensive layout, or comp, is a full-scale version of the final ad that includes all visual elements and actual copy. It is presented to the client for approval before production begins. The other options are not accurate descriptions of this stage in the ad development process.

A Print Ad Being Developed for a Women's Clothing Line