A television commercial for a food product is in production.Who among the following would be responsible for handling the script,interpreting the storyboard,managing the talent,and dealing with the cameras,lighting,and set?
A) The director
B) The producer
C) The media planner
D) The account executive

Question

A television commercial for a food product is in production.Who among the following would be responsible for handling the script,interpreting the storyboard,managing the talent,and dealing with the cameras,lighting,and set? 
A) The director  
B) The producer 
C) The media planner 
D) The account executive

Quizplus · Accepted Answer

The director is responsible for overseeing the production of the commercial and ensuring that it meets the creative vision of the advertising agency and client. This includes interpreting the script and storyboard, working with the talent, and managing the technical aspects of the production such as cameras, lighting, and set design. The producer and other members of the production team will work closely with the director to bring their vision to life, but it is ultimately the director's responsibility to ensure that the final product is successful. The media planner and account executive may have input into the production process, but they are not directly responsible for managing the technical aspects of production.

A Television Commercial for a Food Product Is in Production