Which of the following is true of a body copy?
A) It consists of fewer words than the subhead.
B) It is the visual component of an advertisement.
C) It tells a complete story of a brand.
D) It is more likely to be read by people than the headline and subhead.

Question

Which of the following is true of a body copy? 
A) It consists of fewer words than the subhead. 
B) It is the visual component of an advertisement. 
C) It tells a complete story of a brand. 
D) It is more likely to be read by people than the headline and subhead.

Quizplus · Accepted Answer

Body copy is typically a longer section of text that tells a more complete story of a brand or product, providing more detailed information than the headline or subhead. Option A is incorrect because the subhead usually consists of fewer words than body copy. Option B is incorrect because the visual component of an ad is usually the design, images, or graphics, not the body copy. Option D is incorrect because research shows that headlines and subheads are often read more frequently than body copy.

Which of the Following Is True of a Body Copy