Which of the following is a difference between interactive and noninteractive media?
A) Interactive media are less user-directed, while noninteractive media are more user-directed.
B) In interactive media, the audience has less incentive to read copy, while in noninteractive media they have more incentive.
C) Most interactive media copy is indirect response, while all noninteractive media is direct response.
D) In interactive media, the audience is more likely to seek out the ads, while in noninteractive media, they are not.

Question

Which of the following is a difference between interactive and noninteractive media? 
A) Interactive media are less user-directed, while noninteractive media are more user-directed. 
B) In interactive media, the audience has less incentive to read copy, while in noninteractive media they have more incentive. 
C) Most interactive media copy is indirect response, while all noninteractive media is direct response. 
D) In interactive media, the audience is more likely to seek out the ads, while in noninteractive media, they are not.

Quizplus · Accepted Answer

In interactive media, the audience is more likely to seek out ads because they are actively engaging with the content and may be interested in related products or services. In noninteractive media, such as television or radio, the audience does not have the same level of control and may be less likely to seek out ads. The other options are not accurate descriptions of the difference between interactive and noninteractive media.

Which of the Following Is a Difference Between Interactive and Noninteractive