Which of the following are the five techniques used in preparing body copy?
A) Celebrity, narrative, slogan, straight-line, and teaser
B) Social, multicultural, response, evaluative, and dialogue
C) Straight-line, dialogue, testimonial, narrative, and direct response
D) Testimonial, narrative, evaluative, developmental, and thumbnail

Question

Which of the following are the five techniques used in preparing body copy? 
A) Celebrity, narrative, slogan, straight-line, and teaser 
B) Social, multicultural, response, evaluative, and dialogue 
C) Straight-line, dialogue, testimonial, narrative, and direct response 
D) Testimonial, narrative, evaluative, developmental, and thumbnail

Quizplus · Accepted Answer

The five techniques used in preparing body copy are straight-line, dialogue, testimonial, narrative, and direct response. Option A includes some advertising tactics, but not the techniques used in preparing body copy. Option B includes some communication categories, but not the techniques used in preparing body copy. Option D is a mix of advertising and writing techniques, but not necessarily the techniques used in preparing body copy.

Which of the Following Are the Five Techniques Used in Preparing