There is evidence that feeling-based ads can do better than thought-based ads in the more cluttered media environment.
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Q1: An advertorial is an ad that is
Q2: In the case of low-involvement goods and
Q2: Comparison ads are rarely seen outside the
Q4: Sex-appeal ads can be used to get
Q5: Compared to achieving a brand recall objective,
Q6: One drawback of reason-why ads is that
Q7: Feel-good ads sometimes focus on certain aspects
Q8: Humorous versions of advertisements usually prove to
Q9: For humor ads to be successful, they
Q10: An infomercial has the advantage of looking
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