Humorous versions of advertisements usually prove to be more persuasive than non-humorous versions of the same ad.
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Q2: Comparison ads are rarely seen outside the
Q4: There is evidence that feeling-based ads can
Q4: Sex-appeal ads can be used to get
Q5: Compared to achieving a brand recall objective,
Q6: One drawback of reason-why ads is that
Q7: Feel-good ads sometimes focus on certain aspects
Q9: For humor ads to be successful, they
Q10: An infomercial has the advantage of looking
Q12: Promoting brand recall is the simplest type
Q13: The concept of message strategy refers to
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