The main objective of hard-sell messages is to:
A)create a sense of urgency so that consumers will act quickly.
B)highlight a consumers inadequacy within the context of a social role.
C)create in the consumer a pleasant and memorable association with the brand.
D)highlight the risk of harm or negative consequences of not using the advertised brand.

Question

Quizplus · Accepted Answer

The main objective of hard-sell messages is to create a sense of urgency so that consumers will act quickly. This is usually achieved by emphasizing limited time offers or by highlighting the potential consequences of not taking immediate action.

The Main Objective of Hard-Sell Messages Is To