The Grana Weightloss System advertises its exercise machines on late-night TV.Their advertisements are typically half and hour long, and feature spokespeople as well as consumers and celebrities talking about their experiences with thebrand.In this scenario, the company is using .
A)advertorials
B)infomercials
C)point-of-purchase advertising
D)transformational advertising

Question

Quizplus · Accepted Answer

The company is using infomercials, which are typically longer commercials that feature more information and testimonials about a product or service. The use of spokespeople, consumers, and celebrities to discuss their experiences with the brand is a common tactic in infomercials.

The Grana Weightloss System Advertises Its Exercise Machines on Late-Night