Scenario 10-1
During tough economic times, many companies rely on memories of "the good old days" to help advertise their products. Looking for a bit of a jumpstart, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which then carried into 2010. The company introduced "throwback" versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future.
-(Scenario 10-1)If PepsiCo wanted to depict an ideal usage situation for its brand,what would be the best choice of advertising for the company to use?
A) Reason-why ads
B) Slice-of-life ads
C) Testimonials
D) Social anxiety ads

Question

Scenario 10-1
During tough economic times, many companies rely on memories of "the good old days" to help advertise their products. Looking for a bit of a jumpstart, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which then carried into 2010. The company introduced "throwback" versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future.
-(Scenario 10-1)If PepsiCo wanted to depict an ideal usage situation for its brand,what would be the best choice of advertising for the company to use? 
A) Reason-why ads 
B) Slice-of-life ads 
C) Testimonials 
D) Social anxiety ads

Quizplus · Accepted Answer

Slice-of-life ads would be the best choice for PepsiCo to depict an ideal usage situation for its brand as it would show real people in real situations using their products in a positive light. This type of advertising aligns well with the company's nostalgic ad campaign as it focuses on the emotions and experiences associated with their products rather than just their features and benefits. By using slice-of-life ads, PepsiCo can showcase the role their products played in people's lives in the past and how they continue to bring joy and satisfaction in the present.

Scenario 10-1 During Tough Economic Times, Many Companies Rely on Memories of Memories