In the context of advertising,which of the following is true of leveraging social disruption and cultural contradictions?
A) It associates the brand with pleasant events.
B) Most advertisers tend to ignore or even deny the existence of major social disruptions.
C) Only conservative brands risk using this strategy.
D) All brands that use this strategy get assured success.

Question

In the context of advertising,which of the following is true of leveraging social disruption and cultural contradictions? 
A) It associates the brand with pleasant events. 
B) Most advertisers tend to ignore or even deny the existence of major social disruptions. 
C) Only conservative brands risk using this strategy. 
D) All brands that use this strategy get assured success.

Quizplus · Accepted Answer

Leveraging social disruption and cultural contradictions involves using controversial or contradictory events or trends to promote a brand. Advertisers who use this strategy do not ignore or deny the existence of major social disruptions, but instead actively seek out ways to connect their brand to them. This strategy is not limited to conservative brands and does not guarantee success for all who use it.

In the Context of Advertising,which of the Following Is True