One of John Sweeney's suggestions about creativity in ad agencies is that bad work is more a matter of talent than
structure.
Correct Answer:
Verified
Q22: The creative brief sets up the goal
Q23: As a social process,advertising is marked by
Q35: The most creative advertising results from individual
Q36: It is a common situation in ad
Q40: Which of the following purposes does creativity
Q40: Creativity:
A)enriches personal lives and creates emotional stability.
B)enables
Q41: Which of the following is a problem
Q42: During Gardner's work in identifying seven of
Q45: Advertising is a(n):
A) solo occupation.
B) individual competition.
C) team sport.
D) business rather
Q57: Which of the following best describes the
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