The most creative advertising results from individual effort rather than teamwork; teamwork does not generate synergy in advertising.

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The most effective advertising typically results from a combination of individual effort and teamwork. While individual creativity and ideas are important, teamwork allows for collaboration, refinement and ultimately, stronger campaigns. Synergy can be generated through teamwork, resulting in ideas and campaigns that are greater than the sum of their parts.

The Most Creative Advertising Results from Individual Effort Rather Than