A percentage-of-sales approach to budgeting is easy to understand and implement.
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Q1: An advertising plan should be a direct
Q2: Few companies use purchase intent as the
Q3: When an ad agency is asked to
Q6: The tension between those who advocate sales
Q7: Viewing advertising strictly from a communications perspective
Q8: The method of budget setting that focuses
Q9: Objectives for advertising are measurable only in
Q10: Advertisers should set only one objective in
Q11: Bias is another name for one's subconscious
Q20: Share of voice,or share of market,is a
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