Objectives for advertising are measurable only in the context of quantifiable variables.
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Q5: A percentage-of-sales approach to budgeting is easy
Q6: The tension between those who advocate sales
Q7: Viewing advertising strictly from a communications perspective
Q8: The method of budget setting that focuses
Q8: The competition's strengths,weaknesses,tendencies,and any threats they pose
Q10: Advertisers should set only one objective in
Q11: Bias is another name for one's subconscious
Q12: The situation analysis of an advertising plan
Q14: Some argue that sales should not be
Q20: Share of voice,or share of market,is a
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