Some argue that sales should not be set as an objective for advertising, since advertising is only one variable in an entire marketing mix and cannot be solely responsible for selling the product.

Question

Quizplus · Accepted Answer

Advertising is just one variable in the larger marketing mix and cannot be solely responsible for driving sales. Other factors such as product quality, pricing, distribution, and customer service also play a significant role.

Some Argue That Sales Should Not Be Set as an Objective