An advertising plan is designed to create sales strategies for the client in a process that is totally separate from the overall marketing plan.
Correct Answer:
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Q8: The competition's strengths,weaknesses,tendencies,and any threats they pose
Q11: Bias is another name for one's subconscious
Q12: The situation analysis of an advertising plan
Q12: A historical background is a key element
Q14: Some argue that sales should not be
Q15: Well-stated objectives work best when they set
Q17: Ethnocentrism is the tendency to view and
Q18: The initial section of the ad plan
Q19: Share of voice is most often used
Q21: There are two elements to the execution
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